YOUR PODCAST LAUNCH PLAN · EPISODE 01
Before you choose a podcast name, buy a microphone, or plan your first episodes, there's one question you need to answer: What do you actually want your podcast to accomplish for your business?
In this first episode of Your Podcast Launch Plan, we're getting clear on the purpose behind your podcast so you can make strategic decisions about the show you're building.
In This Episode
Starting a podcast is exciting, but it's easy to get caught up in all the things you need to do without getting clear on why you're doing them.
In this episode, we'll talk about:
Why wanting more visibility or clients isn't quite enough to guide your podcast strategy
How to define the job your podcast needs to do for your business
Why getting clear on that purpose makes your other launch decisions easier
How to start thinking about your podcast as a long-term business asset
Your Next Move
Before you start making decisions about your podcast, finish this sentence:
If this podcast is working one year from now, it will have helped my business __________.
Don't rush through this one. Your answer will become the foundation for the decisions you make throughout the rest of this series.
Build Your Podcast Launch Plan
Every episode in Your Podcast Launch Plan ends with a practical next step.
Download the free workbook to work through each exercise and start turning your podcast idea into a launch plan built around your business.