Podcast Launch Services for Small Business Owners
Don’t Just Launch a Podcast. Launch One People Are Ready to Listen To.
Your podcast shouldn’t launch into silence.
From positioning and discoverability to your first episodes and launch strategy, we'll build your podcast from the ground up including a plan for getting it in front of the right people before launch day.
You'll launch with a strategic foundation, a clear plan, and an audience-building strategy already in motion.
6-week strategic podcast launch experience | $1,800
Launch Day Shouldn't Be the First Time
You're Trying to Find Listeners
A successful podcast launch starts long
before you press publish.
A lot of podcast launches focus on getting the show made. Pick a name. Design the cover art. Record a few episodes. Submit it to Apple Podcasts and Spotify. Then announce it on Instagram and hope people listen.
That's not how I launch podcasts.
Before your show ever goes live, we're thinking about what you need this podcast to do for your business, who it's for, how those people will find it, what will make them want to press play, and how we're going to start building awareness around it.
Because getting your podcast published isn't the goal.
The goal is launching a show the right people can find, want to listen to, and have a reason to keep coming back to.
If your entire launch strategy starts with
“I'll announce it when it's live,”
you're starting too late.
MY SIGNATURE PODCAST LAUNCH FRAMEWORK
A strategic four-phase podcast launch framework designed to help you build a show that can be found, launch it with people ready to listen, and know exactly how to keep growing after launch day.
Found, Launched & Heard
Because a successful launch isn’t just about getting your podcast live. It’s about
what you build before, during and after it.
PHASE 1
Found From Day One
Before you record a single episode, we make sure your podcast has a reason to exist and a way to be found.
We get clear on who your show is for, what you want it to do for your business, and what your ideal listeners are actually searching for.
Then we use that strategy to build the pieces of your show, including your name, categories, description, host bio, cover art direction, intro, and more.
By the time you hit record, you're not guessing. You're creating a podcast that has been intentionally positioned to reach the right people from day one.
BUILT INTO YOUR LAUNCH STRATEGY
These are a few of the signature tools built into my framework to help us make strategic decisions from the very beginning.
Podcast SEO
Name Test
Make sure your show name
helps the right listeners understand
and find your show.
Scroll Stop
Cover Art Test
See whether your cover art
can actually grab attention
beside dozens of other shows.
First Impression
Formula
Make sure what someone
sees and hears first gives
them a reason to press play.
PHASE 2
Your Show Comes to Life
You have the strategy. Now we turn it into something people can actually press play on.
Together, we'll get your recording setup ready, choose your hosting platform, and make sure you feel confident behind the mic before you record your intro, trailer, and first three episodes.
Once you record, I take it from there. Your episodes are edited, your show notes are written, your marketing assets are created, and everything is prepared for launch.
You aren’t trying to figure out audio editing, file formats, podcast hosting, or what needs to happen next while you’re learning how to host your show.
By the end of Phase 2, your podcast doesn't just exist in a Google Doc or in your head. You can actually press play and hear the show you've been thinking about creating.
Built into this phase
A few of the signature tools we'll use to bring your show to life.
Trailer First Method
We create your trailer first
so you have a clear
introduction to your show
and something you can start sharing before launch day.
3-Episode Launch Strategy
Your first three episodes
give new listeners enough
time with you to experience
your personality, perspective,
and expertise, turning an
initial listen into the beginning
of a relationship.
Episode Idea Bank
We build a bank of strategic episode ideas around your expertise, your ideal
listener, and your business
so you're never starting
from scratch when it’s time
to plan your next episode.
PHASE 3
The Launch You've Been Waiting For
Your podcast is ready. Now we make sure you're not launching it to an empty room.
Before launch day, we'll start identifying the people most likely to listen, share, support, and help your show reach beyond your existing audience.
We'll build your launch strategy, map out the content you'll share before your podcast goes live, and create a Pod Party around your show so you're not relying on one launch-day Instagram post and hoping people press play.
By the time launch day arrives, you won't be introducing your podcast for the first time. You'll have people who already know it's coming and are ready to listen.
Built into your launch strategy
A few of the signature tools we'll use to build your audience before launch day.
100 Listener Strategy
Before your podcast
launches, we'll identify
the first 100 people who
could listen, share,
recommend, amplify,
or become part of the
audience you're building
so finding your people doesn't
begin on launch day.
Pod Party
You'll invite a group of
people into your launch
and give them everything
they need to listen, share,
and help spread the word
as your podcast goes live.
Launch Content Framework
We'll map out what to
talk about leading up to and
throughout your launch so
you're building anticipation
for your podcast instead of
suddenly announcing, "I have
a podcast!" on launch day.
REAL RESULTS FROM REAL LAUNCHES
A strategic launch gives your podcast more than a publish date. It gives it a stronger start.
#39 in Apple Podcasts Marketing USA
Andee
Launched alongside shows from Jenna Kutcher and Amy Porterfield.
She Sells Differentlywent on to become a top 5% globally ranked podcast and has continued chart month after month.
#52 in Apple Podcasts Business Marketing USA
Gabrielle
Technically Joyful launched in September 2026 and has continued to chart since launch day
#68 in Apple Podcasts Hobbies in Canada
Hailey
Cork & Fizz Guide to Wine became a top 10% globally ranked podcast and continued appearing on the Apple Podcasts charts after launch.
These results don't happen by accident.
They start with the foundation we build before launch day.
Actual Apple Podcasts chart results from client launches
PHASE 4
From Launch Day to Long-Term Growth
Launching your podcast is only the beginning
Once your show is live, you need a plan for what happens next. In Phase 4, we'll put the tools and strategies in place to help you understand what's working, get more from every episode, and make strategic decisions about how to keep growing your show and your audience.
You won't finish our six weeks with a podcast and a giant question mark about what to do next. You'll have the tools and systems to keep building on what we started.
By the end of Phase 4, you'll know how to keep your podcast working for your business long after launch day.
A few of the tools we'll use to keep your podcast growing
10+ Repurpose System
Turn each episode
into 10+ pieces of content so one conversation can
keep working
across your
marketing instead of disappearing
after publish day.
Podcast HQ
Your central home
for your podcast strategy, episodes, resources, and planning so you
have one place to manage the show moving forward.
Podcast
Growth Kit
A collection of strategies
and resources to help you continue growing
your audience after launch,
so you know what to focus
on instead of trying every podcast growth
tactic you hear about.
Monthly Podcast
CEO Review
A monthly check-in that
helps you look at your numbers,
see what's actually working, and
decide what to keep, change, or test next.
What Your Six-Week Podcast Launch Includes
You bring the expertise. I'll help you turn it into a podcast that's strategically positioned, professionally produced, and ready to launch with people waiting to listen.
STRATEGY + POSITIONING
Podcast positioning and
ideal listener strategyPodcast North Star + Business goal
Podcast keyword research
Show name and category strategy
Podcast description
and host bioCover art direction
Intro strategy
Episode planning
Launch strategy
PRODUCTION + SETUP
Recording and equipment
guidanceHosting platform setup
Apple, Spotify, and directory
setupTrailer production
Intro production
Editing for your first three
episodesShow notes for your launch
episodesEpisode marketing assets
LAUNCH + GROWTH
The 100 Listener Strategy
Pod Party launch plan
Launch Content Framework
Episode Idea Bank
10+ Repurpose System
Podcast HQ
Podcast Growth Kit
Monthly Podcast CEO Review
You won't leave with a folder full of templates and a podcast you still have to figure out how to launch.
At the end of our six weeks together, your podcast will be live, you’ll have listeners who were ready for it before launch day,
and you’ll know exactly what to do next.
"My podcast had been just an idea in my head for nearly a year and Liz made it a reality in 6 weeks.
She made a very overwhelming process super simple and straightforward.
Not only is she an amazing leader during the process but she is also your biggest cheerleader."
Hailey | Cork & Fizz
Ready to Launch Your Podcast?
You don’t need to figure out the strategy, tech, production and launch plan on your own.
Bring your expertise. I’ll help you turn it into a podcast people are ready to listen to.
THE SIX-WEEK PODCAST LAUNCH EXPERIENCE
$1,800
WE START WITH STRATEGY
We build the foundation for a podcast designed around your audience
and business.
Podcast positioning + listener strategy
SEO + keyword research
Show name, description + cover art direction
Episode + launch strategy
WE BUILD YOUR SHOW TOGETHER
I guide you through the process while handling the production, setup and
technical pieces.
Hosting + directory setup
Trailer + intro production
Editing for your first 3 episodes
Show notes + episode marketing assets
WE LAUNCH WITH A PLAN
We build awareness before launch
day so your podcast doesn’t launch
to an empty room.
100 Listener Strategy
Pod Party launch plan
Launch Content Framework
Trailer + first 3 episodes ready to go
YOU LEAVE KNOWING
WHAT COMES NEXT
You have a system for continuing to
grow instead of wondering what to do
after launch.
10+ Repurpose System
Podcast HQ
Podcast Growth Kit
Monthly Podcast CEO Review
Book a free discovery call to talk through your podcast, your goals, and whether working together is the right fit.
IS THIS THE RIGHT PODCAST LAUNCH FOR YOU?
You know you want to start a podcast. You just don’t want to
spend the next six months trying to figure out how to do it well.
Maybe the idea has been sitting in your head for months. Maybe you’ve already bought the microphone, started a Google Doc full of episode ideas, or Googled how to start a podcast more times than you’d like to admit.
The problem isn’t that you don’t have something worth saying.
You need a strategy for turning what you know into a podcast people can actually find and want to listen to. One that’s built to support the business you’re already growing.
This experience is a good fit if:
You have expertise you want to be known for.
Your podcast isn’t a hobby. You want it to help build your authority, deepen trust with your audience, and support your business.
You want someone beside you through the entire launch.
You don't want another course or folder of templates telling you what to do. You want strategy, guidance, feedback, and hands-on support from the first decisions through launch day.
You don't want to become a podcast production expert.
You’re willing to record and show up as the voice of your show. You do not want to spend your time figuring out editing, hosting platforms, file formats, podcast directories, or all the other technical pieces.
You’re willing to build an audience before launch day.
We’re not secretly creating a podcast for six weeks and then announcing it on Instagram. You’ll be talking about your show, inviting people into your Pod Party, and building awareness before your first episodes drop.
You bring the expertise.
I’ll help you turn it into a podcast people are ready to listen to.
What Happens When You Don’t Launch Alone
“If you are considering launching a podcast, I highly recommend Liz Chapman.
Her launch services are worth their weight in gold!
She provides a clear framework for launching your podcast that creates a solid foundation for long term success and sustainability.
I had such a great experience I ended up hiring her full time.
Highly recommend!”
Andee Hart
She Sells Differently Podcast
“I loved working with Liz to launch my podcast - having an expert to bounce ideas off of (to tell me my ideas weren’t garbage) and to manage the more technical aspect was key to actually launching.
I had talked about doing this for years so when I finally hired Liz, she turned my vision to a reality and I am so so grateful for her launch expertise, and how easy she made the process was!
Highly recommend!”
Heidi Schmidt
Stop the Scroll Podcast
“Before working with Liz I felt overwhelmed on how to properly launch my podcast.
I was thrilled that I had invested in working with Liz so I could focus on the content and not the technical details.
Liz was there every step of the way, encouraging and answering all of my questions promptly and in detail.
The best part of my launch was launch day! I was like a child waiting for Santa to come! I stayed up till 2 am to see my episodes go live!
If I had known how painless this launch would be I would have launched earlier!"
Ruth Hovsepian
Out of the Darkness Podcast
“What has been a dream for quite some time became a reality with Liz’s guidance.
The process of podcasting can be overwhelming and my host and I wanted to skip the “mistake-making” time that would have happened had we not had Liz.
She is very communicative and has great response times, something that I highly value! If you are thinking of launching a podcast, look no further for someone to guide you!”
Shannon Wilburn
Franchise Leaders Forum